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Successful Wine Marketing James T. Lapsley 2001 edition
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Successful Wine Marketing
James T. Lapsley
Explains the principles, logistics, and strategies of wine marketing and sales. From the basics of understanding the wine consumer, and the marketplace; to developing strategies through category management, design, and positioning; to understanding the legal environment and distribution chain, this work gives information on both wine and business.
308 pages, biography
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 31 de marzo de 2001 |
| ISBN13 | 9780834219625 |
| Editores | Aspen Publishers Inc.,U.S. |
| Páginas | 308 |
| Dimensiones | 165 × 234 × 26 mm · 585 g |
| Lengua | Inglés |
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