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Fundamentals of Marketing - Global Management Series Mckay
Fundamentals of Marketing - Global Management Series
Mckay
Introduces the key terms, concepts and practices to provide a firm foundation for undergraduate students. It discusses contemporary technologies used in marketing alongside established practices to develop an understanding of the positive effects of marketing balanced with critical discussion about it's contribution to the wider aims of society.
256 pages, 40 Figures
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 30 de marzo de 2018 |
| ISBN13 | 9781910158982 |
| Editores | Goodfellow Publishers Limited |
| Páginas | 244 |
| Dimensiones | 244 × 190 × 18 mm · 496 g |
| Editor | Hong Ng, Lai (Heriot Watt University, Malaysia) |
| Editor | Hopkinson, Paul (Heriot Watt University, UK) |
| Editor | McKay, Geraldine (Heriot Watt University, UK) |
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