Digital Marketing and Social Media Strategies for Tourism and Hospitality Organizations - Advances in Tourism Marketing - Ozturk, Assistant Professor Ahmet Bulent, Ph.D (Rosen College of Hospitality Management,, University of Central Florida, USA) - Libros - Goodfellow Publishers Limited - 9781911635482 - 31 de marzo de 2022
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Ozturk, Assistant Professor Ahmet Bulent, Ph.D (Rosen College of Hospitality Management,, University of Central Florida, USA)
Digital Marketing and Social Media Strategies for Tourism and Hospitality Organizations - Advances in Tourism Marketing

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Digital marketing and online social media platforms have become the cornerstones to the success of places and accommodation. This edited volume investigates the current status of digital marketing and social media utilization by both travellers and service providers and explores future digital marketing and social media research trends.

256 pages, 40 Figures

Medios de comunicación Libros     Paperback Book   (Libro con tapa blanda y lomo encolado)
Publicado 31 de marzo de 2022
ISBN13 9781911635482
Editores Goodfellow Publishers Limited
Páginas 256
Dimensiones 235 × 154 × 17 mm   ·   378 g

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