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Emerging Trends in Consumer Behaviour in the Service Sector Nazan Colmekcioglu-Wei Chen-Saloomeh Tabari
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Emerging Trends in Consumer Behaviour in the Service Sector
Nazan Colmekcioglu-Wei Chen-Saloomeh Tabari
Offers a fresh and comprehensive perspective on current and innovative topics related to consumer preferences, attitudes, perceptions and reactions in service industries and delves into the impact of contemporary trends and emerging technology, by providing a holistic view on the future of the trends and behaviour within the service sector.
210 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 31 de julio de 2024 |
| ISBN13 | 9781915097637 |
| Editores | Goodfellow Publishers Limited |
| Páginas | 210 |
| Dimensiones | 235 × 153 × 20 mm · 330 g |
| Lengua | Inglés |
| Editor | Chen, Wei (Course leader, International Hospitality and Tourism Management, Sheffield Business School, Sheffield Hallam University, UK) |
| Editor | Colmekcioglu, Nazan (Lecturer in Marketing and Strategy, Cardiff Business School, Cardiff University, UK) |
| Editor | Tabari, Saloomeh (Lecturer in Marketing and Strategy, Cardiff Business School, Cardiff University, UK) |
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