Reimagining and Reshaping Events: Theoretical and practical perspectives - Wrathall, Jeffrey, PhD (Event Management Lecturer and Course Leader, Faculty of Higher Education at William Angliss Institute, Melbourne, Australia) - Libros - Goodfellow Publishers Limited - 9781911635871 - 5 de enero de 2022
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Wrathall, Jeffrey, PhD (Event Management Lecturer and Course Leader, Faculty of Higher Education at William Angliss Institute, Melbourne, Australia)
Reimagining and Reshaping Events: Theoretical and practical perspectives

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A unique and user-friendly text which advances managerial views on how the event industry is transforming. Packed with international real-life case studies and examples, it contextualises theory and illustrates how the industry has had to adapt whilst still considering key technological and sustainability issues.

256 pages, 40 Figures

Medios de comunicación Libros     Hardcover Book   (Libro con lomo y cubierta duros)
Publicado 5 de enero de 2022
ISBN13 9781911635871
Editores Goodfellow Publishers Limited
Páginas 256
Dimensiones 252 × 193 × 27 mm   ·   732 g

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