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Events MISmanagement: Learning from failure Lindsey Gaston-Tim Brown-Phil Higson
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Events MISmanagement: Learning from failure
Lindsey Gaston-Tim Brown-Phil Higson
A unique text that looks at events from a very different perspective – that of how and why events fail and what can be learnt from this in both a practical and academic perspective. It provides a case study approach to the event planning process with the cases illustrating how core planning theory and concepts fails to emerge in practice and why.
256 pages, 40 Figures
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 31 de mayo de 2022 |
| ISBN13 | 9781915097118 |
| Editores | Goodfellow Publishers Limited |
| Páginas | 266 |
| Dimensiones | 245 × 188 × 18 mm · 512 g |
| Editor | Brown, Tim (Programme Leader and Senior Lecturer for Events Management and the Senior University Teaching Fellow, Chester Business School, Chester University, UK) |
| Editor | Gaston, Lindsey (Senior Lecturer in Events Management, Liverpool John Moores University, UK) |
| Editor | Higson, Phil (Senior Fellow of the Higher Education Academy and former Head of Tourism and Events Management, Chester Business School, Chester University, UK) |
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