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Social Marketing: Concepts, Strategies, and Community Applications P. Jaisridhar
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Social Marketing: Concepts, Strategies, and Community Applications
P. Jaisridhar
Merging theory and practice, this guide reveals social marketing’s power to spark community progress and behavioral change. This book outlines audience-centered planning, digital integration, field testing, and participatory strategies for crafting and evaluating campaigns in public health, education, and community development.
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Pendiente de lanzamiento | 31 de mayo de 2026 |
| ISBN13 | 9789358878851 |
| Editores | New India Publishing Agency |
| Páginas | 568 |
| Dimensiones | 150 × 220 × 20 mm · 1,19 kg |
