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Wine Business Case Studies: Thirteen Cases from the Real World of Wine Business Management Pierre Mora
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Wine Business Case Studies: Thirteen Cases from the Real World of Wine Business Management
Pierre Mora
Published in association with the Bordeaux College of Business, this ground breaking book applies business pedagogy's powerful learning tool to the unique challenges of wine business management. It contains thirteen cases drawn from the examples of real business success and calamity by an international group of respected wine business scholars.
300 pages, colour illustrations throughout
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 2014 |
| ISBN13 | 9781935879718 |
| Editores | Wine Appreciation Guild |
| Páginas | 300 |
| Dimensiones | 215 × 280 × 13 mm · 571 g |
| Lengua | Inglés |
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