Pierre Mora
Wine Positioning: A Handbook with 30 Case Studies of Wine Brands and Wine Regions in the World - Management for Professionals Pierre Mora 1st ed. 2016 edition

Name: Wine Positioning: A Handbook with 30 Case Studies of Wine Brands and Wine Regions in the World - Management for Professionals
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Author: Pierre Mora

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Softcover reprint of the original 1st ed. 2016 edition

(2019) $ 61,49

Wine Positioning: A Handbook with 30 Case Studies of Wine Brands and Wine Regions in the World - Management for Professionals

Pierre Mora

1st ed. 2016 edition

In light of globalization, it introduces state-of-the-art wine positioning techniques, with an emphasis on the identity, segmentation and positioning of wine appellations and wine brands.

219 pages, 2 black & white illustrations, 66 colour illustrations, biography

Medios de comunicación	Libros Hardcover Book (Libro con lomo y cubierta duros)
Publicado	4 de diciembre de 2015
ISBN13	9783319244792
Editores	Springer International Publishing AG
Páginas	219
Dimensiones	243 × 166 × 18 mm · 496 g
Lengua	Francés