Peter S.H. Leeflang
Modeling Markets: Analyzing Marketing Phenomena and Improving Marketing Decision Making - International Series in Quantitative Marketing Peter S.H. Leeflang Softcover reprint of the original 1st ed. 2015 edition

Name: Modeling Markets: Analyzing Marketing Phenomena and Improving Marketing Decision Making - International Series in Quantitative Marketing
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Author: Peter S.H. Leeflang

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Hardcover Book

2015 edition

(2014) $ 158,49

Modeling Markets: Analyzing Marketing Phenomena and Improving Marketing Decision Making - International Series in Quantitative Marketing

Peter S.H. Leeflang

Softcover reprint of the original 1st ed. 2015 edition

This book is about how models can be developed to represent demand and supply on markets, where the emphasis is on demand models. In this book, the authors present a wealth of insights developed at the forefront of the field, covering all key aspects of specification, estimation, validation and use of models.

422 pages, 42 black & white illustrations, 1 colour illustrations, 40 black & white tables, biograph

Medios de comunicación	Libros Paperback Book (Libro con tapa blanda y lomo encolado)
Publicado	23 de agosto de 2016
ISBN13	9781493940875
Editores	Springer-Verlag New York Inc.
Páginas	408
Dimensiones	155 × 235 × 22 mm · 589 g
Lengua	Inglés