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Advertising and the Transformation of Screen Cultures - Film Culture in Transition Bo Florin
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Advertising and the Transformation of Screen Cultures - Film Culture in Transition
Bo Florin
Abandoning a conventional delineation of fields by medium, country, or period, this book suggests a lateral view. It charts the audiovisual history of advertising by focussing on objects , screens , practices (production, marketing), and intermediaries . In this way, the book develops new historical, methodological, and theoretical perspectives.
388 pages, 140 Illustrations, black and white
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 1 de julio de 2021 |
| ISBN13 | 9789462989153 |
| Editores | Amsterdam University Press |
| Páginas | 338 |
| Dimensiones | 235 × 157 × 23 mm · 542 g |
