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Orchestrating Public Opinion: How Music Persuades in Television Political Ads for US Presidential Campaigns, 1952-2016 Paul Christiansen
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Orchestrating Public Opinion: How Music Persuades in Television Political Ads for US Presidential Campaigns, 1952-2016
Paul Christiansen
This book is the first to offer a detailed exploration of the role of music in US presidential campaign advertising, from Eisenhower to the present, showing that in many cases music isn't simply one element in the presentation of an ad's message - it's the dominant factor, more important than images, words, or narration.
276 pages, 0 black and white; 3 full color.
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 21 de diciembre de 2017 |
| ISBN13 | 9789462981881 |
| Editores | Amsterdam University Press |
| Páginas | 276 |
| Dimensiones | 243 × 163 × 23 mm · 574 g |
| Lengua | Inglés |
