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B2B Brand Management Philip Kotler 1st ed. Softcover of orig. ed. 2006 edition
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B2B Brand Management
Philip Kotler
As products become increasingly similar, companies are turning to branding as a way to create a preference for their offerings. Now it is time for more industrial companies to start using branding in a sophisticated way. But industrial companies must understand that branding goes far beyond building names for a set of offerings.
357 pages, biography
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 12 de febrero de 2010 |
| ISBN13 | 9783642064708 |
| Editores | Springer-Verlag Berlin and Heidelberg Gm |
| Páginas | 357 |
| Dimensiones | 156 × 237 × 28 mm · 546 g |
| Lengua | Inglés |
| Colaborador | I. Michi |
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