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Principles of Marketing Philip Kotler 8.º edición
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Principles of Marketing
Philip Kotler
Enhance your students' understanding of the essential contemporary concepts of marketing. Principles of Marketing, 8th European Edition, is a core text for undergraduate and postgraduate marketing courses, covering a wide range of theoretical concepts and practical issues to accurately reflect the fast-moving pace of marketing in the modern world.
720 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 21 de noviembre de 2019 |
| ISBN13 | 9781292269566 |
| Editores | Pearson Education Limited |
| Páginas | 720 |
| Dimensiones | 211 × 275 × 24 mm · 1,49 kg |
| Lengua | Inglés |
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