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Principles of Marketing, Global Edition Philip Kotler 19.º edición
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Principles of Marketing, Global Edition
Philip Kotler
Encourage your students' learning of the major trends impacting contemporary marketing in a fast-changing, digital marketplace. Principles of Marketing, 19th edition has been extensively revised to present the fundamentals of marketing within an innovative customer-value framework. Reach every student with the MyLab & Revel editions for this text.
736 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 26 de abril de 2023 |
| ISBN13 | 9781292449364 |
| Editores | Pearson Education Limited |
| Páginas | 768 |
| Dimensiones | 277 × 216 × 31 mm · 1,67 kg |
| Lengua | Inglés |
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