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Aerospace Marketing Management: A Handbook for the Entire Value Chain - Management for Professionals Philippe Malaval Softcover reprint of the original 1st ed. 2014 edition
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Aerospace Marketing Management: A Handbook for the Entire Value Chain - Management for Professionals
Philippe Malaval
This book presents an overall picture of both B2B and B2C marketing strategies, concepts and tools, in the aeronautics sector.
605 pages, 375 black & white illustrations, biography
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 17 de septiembre de 2016 |
| ISBN13 | 9783319377582 |
| Editores | Springer International Publishing AG |
| Páginas | 590 |
| Dimensiones | 155 × 235 × 31 mm · 839 g |
| Lengua | Alemán |
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