Philippe Malaval
Strategy and Management of Industrial Brands: Business to Business Products and Services Philippe Malaval Softcover reprint of the original 1st ed. 2001 edition

Name: Strategy and Management of Industrial Brands: Business to Business Products and Services
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Author: Philippe Malaval

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Strategy and Management of Industrial Brands: Business to Business Products and Services

Philippe Malaval

Softcover reprint of the original 1st ed. 2001 edition

Looking at numerous companies, this book defines two brand objectives that are specific to the industrial and service sectors and which must be added to the traditional functions of branding: the minimization of risk as perceived by buyers, and the facilitation of the customer company's performance by the supplier brand.

415 pages, biography

Medios de comunicación	Libros Paperback Book (Libro con tapa blanda y lomo encolado)
Publicado	31 de diciembre de 2003
ISBN13	9781402077531
Editores	Springer-Verlag New York Inc.
Páginas	398
Dimensiones	155 × 235 × 21 mm · 703 g
Lengua	Inglés