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Aerospace Marketing Management: A Handbook for the Entire Value Chain - Management for Professionals Philippe Malaval 2014 edition
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Aerospace Marketing Management: A Handbook for the Entire Value Chain - Management for Professionals
Philippe Malaval
This book presents an overall picture of both B2B and B2C marketing strategies, concepts and tools, in the aeronautics sector.
608 pages, 375 black & white illustrations, biography
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 25 de noviembre de 2013 |
| ISBN13 | 9783319013534 |
| Editores | Springer International Publishing AG |
| Páginas | 590 |
| Dimensiones | 161 × 242 × 38 mm · 1,03 kg |
| Lengua | Alemán |
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