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Wine Positioning: A Handbook with 30 Case Studies of Wine Brands and Wine Regions in the World - Management for Professionals Pierre Mora Softcover reprint of the original 1st ed. 2016 edition
Wine Positioning: A Handbook with 30 Case Studies of Wine Brands and Wine Regions in the World - Management for Professionals
Pierre Mora
In light of globalization, it introduces state-of-the-art wine positioning techniques, with an emphasis on the identity, segmentation and positioning of wine appellations and wine brands.
219 pages, 66 Illustrations, color; 2 Illustrations, black and white; XII, 219 p. 68 illus., 66 illu
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 28 de marzo de 2019 |
| ISBN13 | 9783319796345 |
| Editores | Springer International Publishing AG |
| Páginas | 219 |
| Dimensiones | 150 × 220 × 10 mm · 359 g |
| Lengua | Alemán |