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Marketing National Parks for Sustainable Tourism - Aspects of Tourism Stephen L. Wearing
Marketing National Parks for Sustainable Tourism - Aspects of Tourism
Stephen L. Wearing
This book offers a comprehensive overview of the key principles and challenges involved in tourism marketing in a national park context. It provides a framework to apply marketing principles to inform practices and guide the sustainable management of national parks and protected areas.
168 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 4 de febrero de 2016 |
| ISBN13 | 9781845415587 |
| Editores | Channel View Publications Ltd |
| Páginas | 155 |
| Dimensiones | 156 × 234 × 15 mm · 422 g |
| Lengua | Inglés |