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Marketing National Parks for Sustainable Tourism - Aspects of Tourism Stephen L. Wearing
Marketing National Parks for Sustainable Tourism - Aspects of Tourism
Stephen L. Wearing
This book offers a comprehensive overview of the key principles and challenges involved in tourism marketing in a national park context. It provides a framework to apply marketing principles to inform practices and guide the sustainable management of national parks and protected areas.
176 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 4 de febrero de 2016 |
| ISBN13 | 9781845415570 |
| Editores | Channel View Publications Ltd |
| Páginas | 155 |
| Dimensiones | 233 × 159 × 13 mm · 298 g |
| Lengua | Inglés |