Robert C. Webb
Psychology of the Consumer and Its Development: An Introduction - The Springer Series in Adult Development and Aging Robert C. Webb Softcover reprint of the original 1st ed. 1999 edition

Name: Psychology of the Consumer and Its Development: An Introduction - The Springer Series in Adult Development and Aging
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Author: Robert C. Webb

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Hardcover Book

1999 edition

(1999) $ 153,99

Psychology of the Consumer and Its Development: An Introduction - The Springer Series in Adult Development and Aging

Robert C. Webb

Softcover reprint of the original 1st ed. 1999 edition

An unusually understandable survey of the forces or perception and feeling that determine the purchases we make; and the psychological needs that they fulfill. Research based throughout, it shows how ads use classical conditioning, harnessing psychological motivation to create image and sell products.

375 pages, biography

Medios de comunicación	Libros Paperback Book (Libro con tapa blanda y lomo encolado)
Publicado	23 de octubre de 2012
ISBN13	9781461371588
Editores	Springer-Verlag New York Inc.
Páginas	362
Dimensiones	155 × 235 × 20 mm · 581 g
Lengua	Inglés