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Psychology of the Consumer and Its Development: An Introduction - The Springer Series in Adult Development and Aging Robert C. Webb 1999 edition
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Psychology of the Consumer and Its Development: An Introduction - The Springer Series in Adult Development and Aging
Robert C. Webb
An unusually understandable survey of the forces or perception and feeling that determine the purchases we make; and the psychological needs that they fulfill. Research based throughout, it shows how ads use classical conditioning, harnessing psychological motivation to create image and sell products.
375 pages, biography
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 30 de junio de 1999 |
| ISBN13 | 9780306460739 |
| Editores | Springer Science+Business Media |
| Páginas | 362 |
| Dimensiones | 155 × 235 × 32 mm · 764 g |
| Lengua | Inglés |
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