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Organizations in the Face of Crisis: Managing the Brand and Stakeholders Dennis W. Tafoya 1st ed. 2013 edition
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Organizations in the Face of Crisis: Managing the Brand and Stakeholders
Dennis W. Tafoya
Organizations in the Face of Crisis offers a new approach to the treatment of threats to an organization, the brand, and the stakeholders. Case studies and diagnostic tools are used to demonstrate the effects of a crisis and to provide insight and strategies on managing the crisis at hand as well as the long-term effects.
183 pages, 1 Illustrations, black and white; XII, 183 p. 1 illus.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 20 de marzo de 2013 |
| ISBN13 | 9781349455294 |
| Editores | Palgrave Macmillan |
| Páginas | 183 |
| Dimensiones | 150 × 220 × 10 mm · 231 g |
| Lengua | Inglés |
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