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Managing Organizational Crisis and Brand Trauma Dennis W. Tafoya Softcover reprint of the original 1st ed. 2018 edition
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Managing Organizational Crisis and Brand Trauma
Dennis W. Tafoya
This book offers a framework for dealing with a new phenomenon affecting organizations and their stakeholders: brand trauma.
256 pages, 3 Illustrations, color; 9 Illustrations, black and white; XV, 256 p. 12 illus., 3 illus.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 18 de agosto de 2018 |
| ISBN13 | 9783319869209 |
| Editores | Springer International Publishing AG |
| Páginas | 256 |
| Dimensiones | 150 × 220 × 10 mm · 356 g |
| Lengua | Alemán |
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