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Organizations in the Face of Crisis: Managing the Brand and Stakeholders Dennis W. Tafoya
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Organizations in the Face of Crisis: Managing the Brand and Stakeholders
Dennis W. Tafoya
Organizations in the Face of Crisis offers a new approach to the treatment of threats to an organization, the brand, and the stakeholders. Case studies and diagnostic tools are used to demonstrate the effects of a crisis and to provide insight and strategies on managing the crisis at hand as well as the long-term effects.
196 pages, 7 black & white illustrations, 18 black & white tables
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 20 de marzo de 2013 |
| ISBN13 | 9781137306951 |
| Editores | Palgrave Macmillan |
| Páginas | 183 |
| Dimensiones | 147 × 220 × 17 mm · 352 g |
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