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Customer Loyalty and Success J. Lynch 1st ed. 1995 edition
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Customer Loyalty and Success
J. Lynch
This new book focusses upon customer care in relation to Human Resource Management issues and strategic planning. It addresses the objective of customer loyalty and retention in relation to business success and shows how this can integrate a company's strategy with regard to Marketing, Human Resource Management, Quality and Management of Change.
292 pages, XIV, 292 p.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 19 de junio de 1995 |
| ISBN13 | 9781349395125 |
| Editores | Palgrave Macmillan |
| Páginas | 292 |
| Dimensiones | 150 × 220 × 10 mm · 390 g |
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