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Counterturbulence Marketing: A Proactive Strategy for Volatile Economic Times A. Coskun Samli
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Counterturbulence Marketing: A Proactive Strategy for Volatile Economic Times
A. Coskun Samli
If the firm can detect changes early and can swiftly counteract these changes with a value marketing plan, then its chances to survive and prosper are enhanced. After reviewing briefly the causes and nature of turbulence in U. S. markets, the author establishes the importance of marketing as a counterturbulence weapon.
200 pages, black & white illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 30 de septiembre de 1993 |
| ISBN13 | 9780899307961 |
| Editores | Bloomsbury Publishing Plc |
| Páginas | 200 |
| Dimensiones | 156 × 234 × 12 mm · 508 g |
| Lengua | Inglés |
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