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Social Responsibility in Marketing: A Proactive and Profitable Marketing Management Strategy A. Coskun Samli
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Social Responsibility in Marketing: A Proactive and Profitable Marketing Management Strategy
A. Coskun Samli
The author contrasts Adam Smith's market to the prevailing American market stating that, in order to achieve the same results that Adam Smith's perfectly competitive market could have created, a socially responsible behavior on the part of marketing is necessary.
224 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 30 de septiembre de 1992 |
| ISBN13 | 9780899306285 |
| Editores | ABC-CLIO |
| Páginas | 224 |
| Dimensiones | 140 × 216 × 14 mm · 399 g |
| Lengua | Inglés |
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