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Fables, Fashions, and Facts About Advertising: A Study of 28 Enduring Myths John Philip Jones
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Fables, Fashions, and Facts About Advertising: A Study of 28 Enduring Myths
John Philip Jones
The workings of advertising have always remained a bit of a mystery; until about 1960 virtually nothing of the effectiveness of advertising was known. This title concentrates solely on describing how advertising works. It makes the scholarship of an internationally renowned figure accessible to students taking beginning advertising courses.
328 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 21 de enero de 2004 |
| ISBN13 | 9780761927990 |
| Editores | SAGE Publications Inc |
| Páginas | 328 |
| Dimensiones | 152 × 228 × 19 mm · 450 g |
| Lengua | Inglés |
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