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The Advertising Business: Operations, Creativity, Media Planning, Integrated Communications John Philip Jones
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The Advertising Business: Operations, Creativity, Media Planning, Integrated Communications
John Philip Jones
This authoritative and comprehensive handbook of successful advertising practices addresses such aspects of the business as: agency operation, creativity, media planning, operations and speciality advertising. The distinguished contributors reflect a global mix of academic and professional backgrounds, and most chapters - complemented by a few adaptations of classic articles - have been specifically written for this volume. The result is a single `knowledge bank' of theory and practice for advertising students and professionals.
560 pages, colour and b&w illustrations
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 30 de marzo de 1999 |
| ISBN13 | 9780761912392 |
| Editores | SAGE Publications Inc |
| Páginas | 560 |
| Dimensiones | 152 × 228 × 33 mm · 910 g |
| Lengua | Inglés |
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