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How Advertising Works: The Role of Research John Philip Jones
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How Advertising Works: The Role of Research
John Philip Jones
This authoritative handbook of the research procedures which determine effective advertising brings together the theory and practice of advertising into a single 'knowledge bank'.
368 pages, black & white illustrations
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 23 de julio de 1998 |
| ISBN13 | 9780761912415 |
| Editores | SAGE Publications Inc |
| Páginas | 368 |
| Dimensiones | 153 × 229 × 24 mm · 558 g |
| Lengua | Inglés |
| Editor | Jones, John Philip |
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