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Marketing Value Metrics: A New Metrics Model to Measure Marketing Effectiveness Malcolm McDonald 2 Revised edition
Marketing Value Metrics: A New Metrics Model to Measure Marketing Effectiveness
Malcolm McDonald
Measure marketing effectiveness, align marketing activities with corporate strategy and deliver accountability with this metrics model developed at the renowned Cranfield School of Management.
328 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 3 de octubre de 2014 |
| ISBN13 | 9780749468972 |
| Editores | Kogan Page Ltd |
| Páginas | 328 |
| Dimensiones | 170 × 241 × 19 mm · 576 g |
| Lengua | Inglés |
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