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The Complete Marketer: 60 Essential Concepts for Marketing Excellence Malcolm McDonald
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The Complete Marketer: 60 Essential Concepts for Marketing Excellence
Malcolm McDonald
Get a thorough grounding in all aspects of the marketing discipline, from direct mail and online media to market research and branding, with this ultimate reference guide.
336 pages, Illustrations
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 3 de mayo de 2013 |
| ISBN13 | 9780749466763 |
| Editores | Kogan Page Ltd |
| Páginas | 336 |
| Dimensiones | 167 × 235 × 22 mm · 503 g |
| Lengua | Inglés |
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