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Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy 2 Revised edition
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Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy
Malcolm McDonald
Benefit from clear and concise guidance to the benefits of rigorous marketing planning, demonstrating how to produce a marketing plan which works in the real world.
192 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 3 de noviembre de 2016 |
| ISBN13 | 9780749478216 |
| Editores | Kogan Page Ltd |
| Páginas | 192 |
| Dimensiones | 165 × 238 × 11 mm · 310 g |
| Lengua | Inglés |
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