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Identity-Based Brand Management: Fundamentals—Strategy—Implementation—Controlling Christoph Burmann Third Edition 2025 edition
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Identity-Based Brand Management: Fundamentals—Strategy—Implementation—Controlling
Christoph Burmann
The book covers topics such as brand positioning, the design of the brand architecture and brand elements, the management of brand touchpoints and the customer journey, as well as multi-sensory brand management and brand management in a digital environment.
| Medios de comunicación | Otros N/A (Formato desconocido) |
| Publicado | 16 de julio de 2025 |
| ISBN13 | 9783658483142 |
| Etiqueta | Springer Fachmedien Wiesbaden |
| Páginas | 321 |
| Dimensiones | 240 × 168 × 21 mm · 556 g |
| Lengua | Alemán |
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