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Chinese Consumers: Exploring the World's Largest Demographic Ashok Sethi Softcover Reprint of the Original 1st 2019 edition
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Chinese Consumers: Exploring the World's Largest Demographic
Ashok Sethi
This book offers a comprehensive analysis of Chinese consumers from multiple perspectives, from the megatrends to their values and psychological changes.
230 pages, 6 Illustrations, black and white; XIII, 230 p. 6 illus.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 21 de diciembre de 2018 |
| ISBN13 | 9789811342929 |
| Editores | Springer Verlag, Singapore |
| Páginas | 230 |
| Dimensiones | 211 × 148 × 19 mm · 322 g |
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