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Chinese Consumers: Exploring the World's Largest Demographic Ashok Sethi 2019 edition
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Chinese Consumers: Exploring the World's Largest Demographic
Ashok Sethi
This book offers a comprehensive analysis of Chinese consumers from multiple perspectives, from the megatrends to their values and psychological changes.
230 pages, 6 Illustrations, black and white; XIII, 230 p. 6 illus.
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 23 de agosto de 2018 |
| ISBN13 | 9789811089916 |
| Editores | Springer Verlag, Singapore |
| Páginas | 230 |
| Dimensiones | 218 × 155 × 24 mm · 422 g |
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