Sara Dolnicar
Market Segmentation Analysis: Understanding It, Doing It, and Making It Useful - Management for Professionals Sara Dolnicar Softcover Reprint of the Original 1st 2018 edition

Name: Market Segmentation Analysis: Understanding It, Doing It, and Making It Useful - Management for Professionals
Price: 54.49 USD
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Author: Sara Dolnicar

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2018 edition

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Market Segmentation Analysis: Understanding It, Doing It, and Making It Useful - Management for Professionals

Sara Dolnicar

Softcover Reprint of the Original 1st 2018 edition

This book is published open access under a CC BY 4.0 license. This open access book offers something for everyone working with market segmentation: practical guidance for users of market segmentation solutions;

324 pages, 85 Tables, color; 51 Illustrations, color; 72 Illustrations, black and white; XXI, 324 p.

Medios de comunicación	Libros Paperback Book (Libro con tapa blanda y lomo encolado)
Publicado	19 de enero de 2019
ISBN13	9789811342486
Editores	Springer Verlag, Singapore
Páginas	324
Dimensiones	150 × 220 × 10 mm · 601 g