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Market Segmentation Analysis: Understanding It, Doing It, and Making It Useful - Management for Professionals Sara Dolnicar 2018 edition
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Market Segmentation Analysis: Understanding It, Doing It, and Making It Useful - Management for Professionals
Sara Dolnicar
This book is published open access under a CC BY 4.0 license. This open access book offers something for everyone working with market segmentation: practical guidance for users of market segmentation solutions;
324 pages, 85 Tables, color; 50 Illustrations, color; 70 Illustrations, black and white; XXIII, 324
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 3 de agosto de 2018 |
| ISBN13 | 9789811088179 |
| Editores | Springer Verlag, Singapore |
| Páginas | 324 |
| Dimensiones | 242 × 165 × 18 mm · 730 g |
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