Manuel Jockenhöfer

How to Promote Entrepreneurship Within Established Companies? Human Resource Management and Corporate Entrepreneurship Manuel Jockenhöfer

Given the dynamic of today's business environments, more and more established companies attempt to promote entrepreneurship within their organizational boundaries to preserve and reinforce the innovativeness and flexibility from which many young enterprises benefit and so enhance their competitiveness and economic viability. The strategy pursued by them is called a corporate entrepreneurship strategy. This book gives answers on the question of how an organization can strengthen the entrepreneurial mindset and behavior of its employees with the help of appropriate human resource management practices. A variety of options to encourage entrepreneurial activities is provided. In the course of a theoretical analysis, beneficial employee characteristics and behaviors for the pursuance of a corporate entrepreneurial strategy are derived. In order to provide additional insights into how organizations promote the application of such a strategy in practice, this book also includes some revealing interviews with experts from companies successfully pursuing a corporate entrepreneurship strategy.