Axel Joern

Pfizer and the Challenges of the Global Pharmaceutical Industry Axel Joern

This Case Study defines the global pharmaceutical industry and its "boundaries", analyses the profitability/attractiveness of the global pharmaceutical industry by using M. E. Porters' Five-Forces-Model and answers the questions what overall industry trends can be identified and how the profitability/attractiveness of the industry will change in the future. Furthermore it explains and evaluates Pfizer's new strategy and examines what Pfizer did in the recent years to maintain their profitability.