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User Generated Branding: Integrating User Generated Content into Brand Management - Innovatives Markenmanagement Ulrike Arnhold 2010 edition
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User Generated Branding: Integrating User Generated Content into Brand Management - Innovatives Markenmanagement
Ulrike Arnhold
From a brand management perspective, the author analyses the impact of interactive marketing programmes in Web 2.0, evaluating user generated content as a tool of the brand communication mix.
451 pages, 71 black & white illustrations, 69 black & white tables, biography
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 15 de julio de 2010 |
| ISBN13 | 9783834923240 |
| Editores | Springer Fachmedien Wiesbaden |
| Páginas | 451 |
| Dimensiones | 148 × 210 × 24 mm · 571 g |
| Lengua | Inglés Alemán |
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