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Value Creation of Firm-Established Brand Communities Philipp Wiegandt 2010 edition
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Value Creation of Firm-Established Brand Communities
Philipp Wiegandt
Philipp Wiegandt empirically analyzes the effects the creation of a firm-established brand community has on the brand loyalty and word-of-mouth communication of its members over time. He finds that establishing a firm-established brand community creates value for both - the company and their customers.
211 pages, 29 black & white illustrations, 34 black & white tables, biography
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 11 de diciembre de 2009 |
| ISBN13 | 9783834921239 |
| Editores | Springer Fachmedien Wiesbaden |
| Páginas | 211 |
| Dimensiones | 148 × 210 × 12 mm · 281 g |
| Lengua | Alemán |
| Colaborador | Prof. Dietmar Harhoff Ph.D. |
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