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Technology Acceptance in Mechatronics: The Influence of Identity on Technology Acceptance Ute Hillmer 2009 edition
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Technology Acceptance in Mechatronics: The Influence of Identity on Technology Acceptance
Ute Hillmer
Innovation and technological change is a vital driving force in the economy. Ute Hillmer investigates technology acceptance behavior in the mechatronics industry in Germany and develops a multi-disciplinary understanding, which includes psychology, sociology and business science. It is shown that individuals accept new technologies more easily, if the technology replicates their individual social values and if the implementation process considers the prime social values that can typically be found in their social networks. This book offers categorizations of individuals and deduces recommendations for actions to sustainably improve the development and introduction of technologies for all parties concerned.
260 pages, 51 black & white illustrations, 9 black & white tables, biography
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 24 de septiembre de 2009 |
| ISBN13 | 9783834919519 |
| Editores | Springer Fachmedien Wiesbaden |
| Páginas | 260 |
| Dimensiones | 148 × 210 × 15 mm · 335 g |
| Lengua | Inglés Alemán |
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