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The Marketing-Sales-Finance Triangle: An Empirical Investigation of Finance-related Interactions & Managerial Challenges Among Marketing, Sales, and Finance Actors Dirk Weissbrich 2010 edition
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The Marketing-Sales-Finance Triangle: An Empirical Investigation of Finance-related Interactions & Managerial Challenges Among Marketing, Sales, and Finance Actors
Dirk Weissbrich
Building on 78 face-to-face interviews with managers from the marketing-sales-finance triangle (MSF-triangle), Dirk Weissbrich identifies and describes eight key interaction fields and decision areas.
232 pages, biography
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 27 de octubre de 2009 |
| ISBN13 | 9783834919212 |
| Editores | Springer Fachmedien Wiesbaden |
| Páginas | 232 |
| Dimensiones | 210 × 149 × 18 mm · 281 g |
| Lengua | Inglés Alemán |
| Colaborador | Prof. Dr. Harley Krohmer |
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