Multinational Companies in Low-Income Markets: An Analysis of Social Embeddedness in Southeast Asia - Dina Badry - Libros - Springer Fachmedien Wiesbaden - 9783834918758 - 15 de septiembre de 2009
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Dina Badry
Multinational Companies in Low-Income Markets: An Analysis of Social Embeddedness in Southeast Asia 2009 edition

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Social embeddedness has been identified as a critical success factor for operations of MNCs in low-income markets. Based on survey data gathered from two subsidiaries of a European MNC, Dina Brady examines relational and structural network aspects with regard to their influence on the success of companies' Base of the Pyramid (BOP) strategies. In order to reveal detailed results and tangible implications for corporate leaders, the author distinguishes not only stakeholder and cross-sector partnerships but also different strategic intentions. The establishment of trust, especially in cross-sector partnerships, turns out to be essential in order to succeed in the approach to serve low-income consumer markets.

146 pages, 12 black & white illustrations, 2 black & white tables, biography

Medios de comunicación Libros     Paperback Book   (Libro con tapa blanda y lomo encolado)
Publicado 15 de septiembre de 2009
ISBN13 9783834918758
Editores Springer Fachmedien Wiesbaden
Páginas 146
Dimensiones 148 × 210 × 8 mm   ·   204 g
Lengua Inglés   Alemán  

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