Trust of Potential Buyers in New Entrepreneurial Ventures: An Analysis of Trust Drivers, the Relevance for Purchase Intentions, and the Moderating Effect of Product or Service Qualities - Entrepreneurship - Gunnar Wiedenfels - Libros - Springer Fachmedien Wiesbaden - 9783834916730 - 25 de junio de 2009
En caso de que portada y título no coincidan, el título será el correcto

Gunnar Wiedenfels
Trust of Potential Buyers in New Entrepreneurial Ventures: An Analysis of Trust Drivers, the Relevance for Purchase Intentions, and the Moderating Effect of Product or Service Qualities - Entrepreneurship 2009 edition

Precio
$ 55,99
sin IVA

Pedido desde almacén remoto

Entrega prevista 29 de jun. - 10 de jul.

Nuestros clientes opinan:

Política de devolución de 14 días conforme a la legislación europea de protección de los consumidores
Mejor valorado en Trustpilot
Añadir a tu lista de deseos de iMusic

Acquiring the first customers is a make-or-break challenge for new ventures. In how far does the trust of a potential future customer in a new venture influence his decision to purchase? How can an entrepreneur convey trustworthiness in order to influence the decision? In his dissertation, Gunnar Wiedenfels responds to these questions with an empirical study testing a theory-based model of trust, its drivers, and its effect on purchase intentions.

324 pages, 97 black & white illustrations, 60 black & white tables, biography

Medios de comunicación Libros     Paperback Book   (Libro con tapa blanda y lomo encolado)
Publicado 25 de junio de 2009
ISBN13 9783834916730
Editores Springer Fachmedien Wiesbaden
Páginas 324
Dimensiones 148 × 210 × 18 mm   ·   421 g
Lengua Inglés   Alemán  

Mere med samme udgiver

Ver todo de Gunnar Wiedenfels ( Ej. Paperback Book )