Mobile Support in Customer Loyalty Management: An Architectural Framework - Mobile Computing - Christian Zeidler - Libros - Springer Fachmedien Wiesbaden - 9783834914361 - 15 de julio de 2009
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Christian Zeidler
Mobile Support in Customer Loyalty Management: An Architectural Framework - Mobile Computing 2009 edition

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Mobile technology has developed extremely quickly from a niche position as an exclusive wireless voice transmission technology to a multimedia enabled mass market product. Little is known, however, how mobile services can be used most effectively to intensify customer loyalty. Christian Zeidler identifies the potential of mobile services for the management of customer relationships. He develops a framework that provides a technical infrastructure capable of leveraging these advantages through a service delivery platform. The author, thereby, provides a valuable tool for the integration of the mobile channel into the traditional marketing mix.

239 pages, 39 black & white illustrations, 17 black & white tables, biography

Medios de comunicación Libros     Paperback Book   (Libro con tapa blanda y lomo encolado)
Publicado 15 de julio de 2009
ISBN13 9783834914361
Editores Springer Fachmedien Wiesbaden
Páginas 239
Dimensiones 148 × 210 × 13 mm   ·   312 g
Lengua Inglés   Alemán  

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Ver todo de Christian Zeidler ( Ej. Paperback Book )