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Coordinating Internet Sales with Other Channels: A Performance Measurement Model Andreas Pinterits 2009 edition
Coordinating Internet Sales with Other Channels: A Performance Measurement Model
Andreas Pinterits
Andreas Pinterits develops a performance measurement system to cope with the different requirements of offline and online sales channels. The author discusses different methods for measuring customer channel switching behaviour during the purchasing process and demonstrates the practical use of the model by a showcase implementation.
191 pages, 28 black & white tables, biography
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 15 de enero de 2009 |
| ISBN13 | 9783834908452 |
| Editores | Springer Fachmedien Wiesbaden |
| Páginas | 191 |
| Dimensiones | 148 × 210 × 11 mm · 258 g |
| Lengua | Inglés Alemán |